Many sports are also feeling the pinch. Triathlon is a small fish to begin with so when the marketing budgets get cut, many triathletes sponsorships dry up.
I have also been feeling the ecconomy and sponsorship is very hard to find. This season I have taken a different approach. I have decided my wife is the best sponsor. She is always available to ask for more money. She likes me enough that usually she gives me money. The only problem is she is still in school, so I guess maybe next year I have a real sponsor...
So for this year, I decided I should just sponsor my self. To do this, I have started a small sport product company called Verda Sport. My triathlon buddy Tatu Kasurinen and I have done this in the hope that we can bring some unique, interesting, and hard to find products to Finland that athletes will really enjoy.
The first product line is with CEP compression socks. I was first introduced to these socks about two years ago at Frankfurt marathon where my wife was running. She tried them before the race and ended up using in the race with a 20 minute improvement! After that I decided I should try them out and for the past year I have been using them in racing and training. They are a product a truely believe in and want more people to take advantage of.
At some point soon I will be adding more products as well, but some of that depends if the socks sell! So, please stop by my shop (should open within the week)and help support an athlete! And if you have any ideas of products you would like me to carry in my shop, please feel free to contact me.
For Athletes, By Athletes
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